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- FAQ
- Protecting your product
What level of protection (barrier) does your product need?
There are different barrier materials, such as aluminium, kraft paper and multi layer films. Your choice depends on how sensitive your product is to oxygen and moisture. The more sensitive it is, the stronger the barrier should be. Get advice and choose the solution that fits your product and your recycling goals.
Is using less material always more sustainable if protection decreases?
Not always. Less material can seem more sustainable, but if the packaging does not protect your product well, the product may be wasted. Product waste often has a bigger environmental impact than the packaging itself. So always choose the right balance between material reduction and product protection.
Do a zipper or valve also contribute to protection?
Yes. Zippers and valves help keep your product fresh for longer and help prevent leakage. They improve protection, especially when the pack is opened and closed repeatedly. Make sure they match the material of your pouch, so recyclability stays intact.
What should you consider for light or heavy products?
The weight of your product helps determine which packaging you need. Light products usually work well in standard flexible packaging, such as snacks, powders or dried ingredients. Heavier products, like liquids, bulk goods or pet food, require stronger materials. This often means thicker films or an extra layer, such as nylon, to prevent tearing or sagging. For heavier contents, also check seal strength, bottom construction and the type of closure. Everything must handle the weight and stay safe during transport. Testing is key, feel free to request samples.
How do you test if your packaging can handle impacts, for example during transport?
There are several test methods to assess physical strength. The most common are: drop tests, which simulate drops during transport, and compression tests, which measure how well packaging resists stacking or crushing. These tests help you judge whether your packaging protects your product well, even under tough conditions.
How do I handle extreme conditions during transport, high humidity and temperature changes?
Transport can be demanding. Think high humidity, temperature swings or rough handling by carriers. Watch these risks: moisture and condensation, choose water resistant materials or sealed packaging. Temperature changes, use a structure that stays stable in heat and cold. Physical stress, carriers stack, slide and sometimes drop boxes. Your packaging should handle shocks, pressure and abrasion, often checked with a drop test. Make sure your packaging is tested for these situations. We are happy to advise on a solution that helps your product arrive safely.
How do you know what protection your product needs?
It depends on how sensitive your product is to air, moisture, light or odours. Ask yourself: does it lose taste or aroma quickly, choose a high oxygen barrier, such as EVOH or aluminium. Does it get soft or clump due to moisture, choose a moisture barrier film. Is it sensitive to light, consider an opaque or metallized layer. Do you want it to remain recyclable, a mono PE or mono PP with a light barrier coating is often the best choice. Not sure? Contact one of our specialists, we are happy to help.
How do you choose packaging that both protects and is sustainable?
Today, there are recyclable and compostable packaging options with strong barrier performance. This keeps your product protected and supports a more sustainable packaging process. Ask for advice to find what fits your product and your sustainability goals.
Is too much protection bad for the environment or costs?
Yes. Overpackaging can be negative. A barrier that is stronger than needed often uses extra material, which can mean higher costs, more difficult recycling and more environmental impact. Do not choose “as strong as possible”, choose “strong enough”. The right balance saves material and money.
How does PouchDirect help you choose the right packaging?
Our packaging specialists think along with you and support you personally to find the best solution. We look at your product properties, your logistics process, the required shelf life, your sustainability goals and your budget and brand experience. Together we find packaging that not only looks good, but also truly works, practical, sustainable and customer focused.
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