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Do it yourself: your own look on every stand-up pouch

You don't need to completely overhaul a product. A little creativity on the outside is often enough. Add a logo, text, or pattern directly for a unique look. A little inventiveness goes a long way if you want to give a blank stand-up pouch a surprising new twist.

Whether you are just starting out or want to refresh an existing product line. Here you will find quick and striking ways to give your stand-up pouches your own personal touch.

Personalisation for stand-up pouchesPersonalisation for stand-up pouches

Five smart ways to create your own look

1. Use premium labels and stickers 

With affordable labels or stickers, you can instantly give a professional look to any blank stand-up pouch. Stick a beautiful label with a nice pattern, or go for transparent stickers for a minimalist appearance. Ideal for flexibly adapting a clean base with different flavors or ingredients, and using the labels in a versatile way.

♻️ Sustainability tip from the Packaging Coach: Choose stickers made from the same material as the stand-up pouch. This increases the chances of successful recycling after use.

2. Stamp directly on kraft paper

Kraft paper is the ideal packaging material for a raw, artisanal, and pure look. Order a custom stamp and print it the traditional way. The surprise and texture provide the best way to amaze your customers.

Stamp on a kraft paper stand-up pouchStamp on a kraft paper stand-up pouch

3. Add a sleeve or business card

Slide a printed cardboard sleeve around the stand-up pouch or attach a business card to the outside with a nice piece of string. This adds a touch of elegance and gives you plenty of space to tell a story. This makes the packaging the perfect mix of a gift and a premium package.

4. Draw or write for a personal connection

Sometimes a marker is the best form of marketing. Write a surprising message on the packaging or finish it off with the handwritten name of the maker. You will always score points with this! Ideal for giving a personal touch to your products in a small run.

Hand-writing on a stand-up pouchHand-writing on a stand-up pouch

5. Play with the shape

Who says the top of a stand-up pouch always has to be straight? Use scissors and cut out a fun corner yourself. You can of course also choose to do this exactly above the closure.

⚠️ Tip: When cutting, pay close attention to the closure. If you cut below it, your stand-up pouch may lose its freshness and protective function.

Start flexibly or scale up

At PouchDirect, you can count on the packaging that fits your challenge. Do you want a quick start or to run a seasonal promotion? Then order blank stand-up pouches from stock and get to work yourself. Prefer a completely unique look tailored to the millimeter? We can print them entirely in your own style starting from 5,000 pieces.

The quick route

Pouches from stock

Order from our large stock of blank stand-up pouches. Perfect for start-ups and small businesses. Available from 100 pieces.

Stock vs Custom Print The specialist route

Custom made pouches

Design a stand-up pouch exactly the way you want and have the stand-up pouches printed completely in your own style. High-quality printing, available from 5,000 pieces.

Experiment yourself with a sample package

Do you want to hold the materials and sizes first and test them with your product? Then order a sample package! You can view and try out our stand-up pouches at your leisure. Test the pouch with your product and instantly discover the perfect match to shape your presentation. Discover the look, feel the details, and determine whether this fits your brand perfectly. Now that's what we call an easy start, right?


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Do you have a creative idea or a specific question?

Let us know. Together with our team of experts and designers, we will always come up with the perfect packaging that suits you.