Why choose holographic packaging?

When your product is on the shelf, it needs to stand out from the competition. A holographic finish can help you do just that!

There are several reasons to choose holographic packaging:

• Eye-catching design: The changing colours create a striking effect that helps your product get noticed.
• Your own unique look: Combine the holographic effect with your logo, brand colours and product information.
• Plenty of design options: Depending on the printing technique, you can give the entire pouch a holographic finish or use it to highlight specific details.

What's the difference between holographic and metallic packaging?

Holographic and metallic packaging may look similar, but there's a clear difference.

Metallic packaging has a shiny, metal-like finish, usually in silver or gold. Curious what this looks like? Take a look at our shiny silver stand-up pouches.

Holographic packaging takes things a step further. Instead of reflecting just one colour, it creates a rainbow effect that changes as you move the pouch.

In short, metallic packaging gives your product a sleek, shiny look, while holographic packaging adds a colourful, eye-catching effect.

What should you consider when designing holographic packaging?

A holographic finish can look fantastic, but it's important to get the design right.

Because the surface reflects light, some colours and smaller details can be harder to see. Make sure your logo, text and product information remain clear and easy to read. Choosing the right colour combinations and contrast makes a big difference.

Also, think about where you want to use the holographic effect. Sometimes, highlighting just a few details can be more effective than covering the entire pouch.

The key is finding the right balance between an eye-catching design and clear product information.